LG is seeking a talented, high-energy Social Media Specialist to assist in developing and leading the strategy of LG Air Conditioning Technologies social media, nurture and other outbound marketing programs to support the dynamic growth of the business division. The Social Media Specialist will be responsible for supporting the development of social integrated campaigns and programs that drive engagement, scale for the business, and provide data-driven experiences for our Air Conditioning Technologies division. This position will leverage marketing applications, including, but not limited to, Facebook, Instagram, Twitter, YouTube, LinkedIn and Salesforce.com. Attention to detail and an eye for the consumers interests, along with the ability to grasp and translate technical capabilities into benefits are crucial. An effective collaborator and strong team player, the Social Media Specialist works cross-functionally with other groups including product marketing, public/media relations, marketing operations, sales and Product Management. Reporting to the Sr. Director, Marketing, the position is based in Alpharetta, GA and offers opportunity for career growth.

Role & Responsibilities:

• Manage social media posting cadence and calendar
• Work with copywriter and creative services to create content on a monthly basis
• Ensure social content fully aligns with the company brand and priorities
• Create and manage social posting from Hootsuite or similar platform
• Staying up to date on the latest social media platforms and trends
• Community management for both organic and paid Develop a response library for quicker and consistent responses to user comments
• Report on social platform performance and growth
• Collaborate with global partners to ensure a coordinated effort and approach is taken with automation initiatives
• Guide, educate and collaborate with global marketing teams to ensure we maximize our investments in this space and across teams

Job Requirements:

• Bachelor’s degree required, preferably a degree in marketing (or business);
• 3-5 years’ experience with social platforms - driving consumer demand and leads
• Strong reporting skills to ensure that all investments are accountable to business outcomes
• Thrives with independence, entrepreneurial mindset with a passion for technology and integrating marketing with sales (systems and people)
• Ability to work with internal team members, LG Engineering, LG Marketing and LG Legal on project approvals
• Proactive, self-motivated individual with the ability to work independently and manage multiple priorities
• Preferred understanding of B2B sales and marketing strategies
• Must have strong communication, influencing and executional skills, and a desire to work in a complex and challenging fast- paced environment;
• Must be able to interact positively with internal stakeholders across functions and cultivate relationships within LGE US and with Headquarters teams
• Must have strong analytical skills with extreme proficiency in Excel and PowerPoint, ability to deliver monthly / weekly reporting on activities

LG Electronics, USA Inc.; LG Mobilecomm USA, Inc., LG Mobile Research USA LLC, and Zenith Electronics LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Further, the Company takes affirmative action to ensure that applicants are employed and employees are treated during employment without regard to any of these characteristics.