For those who want to invent the future of health care, here's your opportunity. We're going beyond basic care to health programs integrated across the entire continuum of care. Join us and help people live healthier lives while doing your life's best work.( sm )

The Marketing Specialist role will support with patient acquisition, engagement, and retention projects. The individual will be responsible for the development and deployment of key patient communications and collateral, with solid writing, editing, and proofreading skills. The ideal candidate thrives in a performance-driven environment and strives to improve processes to enhance collaboration and efficiency.

The Marketing Specialist must be a self-driven, highly organized multitasker able to handle many diverse projects at once and meet tight deadlines, show creativity in problem solving, and exhibit intense curiosity to learn, grow, and be a part of a stellar team.

Primary Responsibilities:

• Assists in the development and execution of regional and site-based marketing
• Learn and apply best practices that help optimize operational efficiency and improve the performance of marketing campaigns
• Manage incoming project requests through integrated intake process
• Support with development and execution of larger multi-channel regional, site-based programs targeted to patient prospects
• Collaborate with multiple working teams and Regional stakeholders to identify and develop new processes to improve marketing efficiencies, and support marketing effectiveness and growth
• Create, proofread, and edit copy and marketing assets for various marketing channels such as print, email, and direct mail, ensuring consistent and compliant messaging across online and offline platforms
• Assist with developing content and managing email communications for internal and external stakeholders
• Own and update marketing calendar to share out with internal partners
• Maintain good collaborative working relationships with Optum site administrators, community marketing supervisors, health plan sales and marketing, local agencies, internal creative departments and other Marketing and Communication staff on multi-disciplinary teams
• Consistently exhibits behavior and communication skills that demonstrate Optum’s commitment to superior customer service, including quality, care and concern with each and every internal and external customer
• Performs additional duties as assigned

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• Bachelor’s degree from a four-year college and/or a professional certification requiring formal education beyond a two-year college
• 2+ years of experience
• 1+ years of previous project supervisory experience
• Proven experience and ability to manage multiple projects and their details end-to-end to meet objectives and deadlines
• Ability to create and/or support creation of marketing materials using internal systems & processes
• Experience in copywriting
• Full COVID-19 vaccination is an essential job function of this role. Candidates located in states that mandate COVID-19 booster doses must also comply with those state requirements. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination, and boosters when applicable, prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation
  

Preferred Qualifications:

• Healthcare industry experience
• Ability to balance high-levels of execution with exceptional attention to detail
• Excellent communication and collaboration skills, and experience communicating with multiple business groups
• Experience working in a matrixed environment with content, marketing and/or creative teams
• Experience excelling in an operational role within a marketing function
• Background working in a regional marketing team or a multi-location business a plus
  

Knowledge, Skills and Abilities:

• Foundational knowledge and understanding of marketing principles
• Solid editorial eye and attention to detail for review of assets prior to market launch
• Skilled in computer usage including knowledge of Microsoft applications (Word, Excel), Access, PowerPoint, and Outlook
• Quick learner of software programs
• Exceptional coordination and project management skills with a solid attention to detail.
• Solid interpersonal, verbal and written communication skills with customer-service mindset
• Experience managing multiple deadlines, with demonstrated ability to switch gears quickly and “roll with the punches”
• Organizational and problem-solving skills
• Positive, professional and enthusiastic “can-do” attitude
• Creative, hands-on, team player
• Flexible and adaptable to change with a learning mind set
  

To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment.

Careers at OptumCare. We're on a mission to change the face of health care. As the largest health and wellness business in the US, we help 58 million people navigate the health care system, finance their health care needs and achieve their health and well-being goals. Fortunately, we have a team of the best and brightest minds on the planet to make it happen. Together we're creating the most innovative ideas and comprehensive strategies to help heal the health care system and create a brighter future for us all. Join us and learn why there is no better place to do
your life's best work.(sm)

OptumCare is committed to creating an environment where physicians focus on what they do best: care for their patients. To do so, OptumCare provides administrative and business support services to both owned and affiliated medical practices which are part of OptumCare. Each medical practice part and their physician employees have complete authority with regards to all medical decision-making and patient care. OptumCare’s support services do not interfere with or control the practice of medicine by the medical practices or any of their physicians.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere:
OptumCare
is an Equal Employment Opportunity/Affirmative Action employers and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

OptumCare is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.