Digital Marketing Specialist

The Natural History Museum of Los Angeles County (“NHMLAC”) was the first museum in L.A. to open its doors 108 years ago and is poised for an exciting new era as it plans for the future. Having recently completed a new strategic framework, the Natural History Museums of Los Angeles County—including NHM at Exposition Park, La Brea Tar Pits and museum in mid-Wilshire, and the William S. Hart Museum in Newhall—is looking forward to new building projects and campaigns, exhibitions, community outreach, and innovative audience engagement.

The Natural History Museum of Los Angeles County values and endeavors to support diversity, equity, inclusion, and access within its organization and communities. Candidates who identify as Black, Indigenous, or a Person of Color (BIPOC), neurodiverse, a woman, a person with a disability, a veteran, and/or a part of the LGBTQAI+ community are welcome and encouraged to apply.

The NHMLAC is seeking a Digital Marketing Specialist for our Marketing & Communications department. The Digital Marketing Specialist works closely with the Associate Vice President, Marketing & Enterprise to collaborate cross-departmentally to oversee the CRM and email strategies, ticketing and pricing strategies, paid digital advertising, and visitor information-related website management at the Natural History Museum. It is an exciting time as we embark on new journeys of becoming a museum of, for, and with L.A.

Responsibilities for this position include, but are not limited to:

• Oversee CRM strategies for M&C, working closely with Digital Strategies to implement data-driven outreach and increase visitor data capture
• Oversee email strategies, in conjunction with internal colleagues, including CRM automation and analysis
• Manage email marketing efforts for all external audiences, including developing calendars, gathering assets, vetting approvals, and working inter-and cross-departmentally, to balance e-blasts with both editorial and promotional content
• Data analytics: As needed, evaluate all digital marketing initiatives and how they’re performing, including email marketing, website, digital advertising
• Reporting: Analyze attendance and revenue reports developed by Finance and Digital Strategies and provide high-level narratives, including data on the impact of all current measurable marketing initiatives, for Sr. Marketing Manager and/or Chief Strategy and External Relations Officer to present to executive staff and Board of Trustees

This position has the following requirements:

• Bachelor's degree in communications, marketing or related field preferred.
• Minimum of 4-6 years of related sales and/or marketing experience preferred
• Strong analytical skills, with an understanding of web analytics and site metrics, and data-driven thinking; Proven expertise in using data and analytics to develop strategies and action plans. Experience with A/B and multivariate experiments
• Planning: Understands basic planning processes. Is familiar with the setting of goals and is capable of developing staff goals and work assignments to support the accomplishment of departmental goals. Is capable of monitoring implementation of goals at this level, making necessary adjustments, and informing higher levels of management regarding significant changes.
• Management: Has the capability to manage a major function or program and its coordination with other departmental and divisional work.
• Negotiation: Has general familiarity with setting contract terms and monitoring the performance of contracts.
• Analysis: Has the capability to assess complex situations and make decisions and/or recommendations for specific programs/functions and/or across departments.
• Demonstrated excellence in oral and written communication.
• Writing Skills: Ability to write reports, business/professional correspondence, and procedure manuals.
• Ticketing and CRM Experience: Has experience working with CRM and ticketing platforms
• Familiarity with Google Analytics, Google AdWords/Bing Ads, Facebook Ads Manager, WordPress, HTML, and/or Adobe Photoshop is a plus
• Facebook/Instagram advertising experience preferred
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Excellent verbal and written communication skills

The NHMLAC is especially interested in candidates whose background and experience have prepared them to contribute to our commitment to engagement and inclusion with culturally diverse audiences in museums and in sciences.

The NHMLAC is seeking applicants who have demonstrated experience and commitment working with diverse communities. Salary range for this position is $29.00 - $31.00 with experience plus excellent benefits. This is a full-time regular, non-exempt position.

A cover letter, current resume, and list of 3-4 references are required for all applicants. Review of applications begins immediately and continues until the position is filled. Interested candidates please visit www.nhmlac.org/careers-our-museums and click the link of the position for which you are interested or go directly to the online application.

The NHMLAC is establishing a COVID-19 vaccination mandate for staff, effective August 10, 2021. NHMLAC is requiring that all staff receive the vaccine for COVID-19 as a condition of employment. Exemptions for documented medical reasons or a sincerely held religious belief may be requested.

The Natural History Museum of Los Angeles County is an Equal Opportunity Employer.